Welcome to Problem + Fix, a series where we explain the most common skin, hair and grooming issues guys face every day, plus quick and long-term solutions to help regain control over the way you look.

dry winter skin
Why It Happens: Skin cells are are composed of about 80 percent water. When the water content of skin cells dips below that, your skin starts to look, feel and function poorly, skin expert Naomi Fenlin of About Face Skincare explains. As a porous membrane, your skin is always trying to balance out its water content with the atmosphere—which, in the winter, is super dry. (Summertime’s high temps and humidity don’t make us lose water into the air around us the way winter weather does.) Dry cells rub up against each other and lose their elasticity, causing friction and cracks in the skin. Add skin-irritating hot showers and dry radiator heat to the mix, and you’ve got yourself a recipe for chapped, dry winter skin.

Quick Fix: The pros at About Face Skincare recommend using Sente Dermal Repair Cream as moisturizer twice a day. It not only delivers immediate, intense hydration, but also evens out your skin tone and texture.

Long-Term Solution: For an easy-to-follow men’s skincare routine for winter, we called Ryan Knowles at Immunocologie, a health-focused, unisex skincare line formulated for all faces. “It’s not an overnight solution,” Knowles admits. “It’s about nourishing your skin, giving it the nutrients to be healthy over the long-term. So stop rolling your eyes at all the steps (it takes two minutes!) and listen to the experts on this easy skincare routine for dudes.

  • Wash your face daily (if not morning and night).
  • Exfoliate three times a week to slough off dead, dry winter skin. Knowles recommends Immunocologie’s exfoliating lotion, which uses chemicals to clear away the gunk and bacteria that builds up on and under the skin.
  • Apply hyaluronic serum on your face twice daily after washing/exfoliating for deep hydration. This product doubles as a great aftershave, leaving the skin soft and supple.
  • Don’t ignore your eyes—the skin around them is the most delicate area of our face and the first to show wrinkles. The time to start using eye cream is before fine lines appear, and Immunocologie’s intense eye creme is a best-seller among men. De-puff and energize your eyes with a swipe of this cream morning and night after moisturizer/serum.